The challenge
Attracting thousands of visitors at the bustling Jakarta Fair at JIExpo Kemayoran by integrating a sports car showcase, interactive racing simulator, and hospitality lounge.
Our approach
- Two-tier pit-stop concept framed by vibrant red neon light lines running across the stage perimeter.
- Heavy-duty vehicle display platform with 360-degree open sightlines from all main hall aisles.
- Integrated multimedia screen walls and a branded racing simulator cockpit for peak visitor engagement.
- Rapid, on-time installation during JIExpo Kemayoran tight loading hours overseen by Livindo site supervisors.
Outcome
The Shell Helix booth stood out as a prime destination at Jakarta Fair 2026, delivering an authentic racing pit-stop experience with exceptional crowd flow.
